सर्दी-जुकाम से हैं परेशान तो आजमाइए ये नुस्खे रामबाण!

बदलते मौसम में सर्दी-जुकाम जैसी परेशानियां होना एक आम समस्या है।

इस मौसम में ये समस्या होना इस बात को दर्शाता है कि आपके शरीर का इम्यून सिस्टम सही ढंग से काम नहीं कर रहा है, ऐसे में सर्दी-जुकाम को रोकना मुश्किल हो जाता है।

प्रायः हर किसी को मौसम में आए बदलाव के कारण कभी न कभी ये समस्या जरूर होती है। अगर आप भी बदलते मौसम में सर्दी-जुकाम के शिकार हो गए हैं तो ये घरेलू नुस्खे आजमाएं।

- गर्म चने को सूंघने से सर्दी-जुकाम दूर हो जाता है। 

- शहद में अदरक का रस मिलाकर सेवन करने से खांसी ठीक हो जाती है।

- खांसी, जुकाम, सर्दी और नॉर्मल फीवर में तुलसी व अदरक की चाय पीने से लाभ होता है।

- जुकाम होने पर गर्म दूध में छुहारा उबालकर इसमें थोड़ी सी इलायची एवं केसर मिलाकर सेवन करने से जुकाम के रोगाणु खत्म हो जाते हैं।

- गर्म देसी घी में काली मिर्च का चूर्ण मिलाकर रोटी के साथ सेवन करने से जुकाम ठीक हो जाता है।

- गुड़ और कालीमिर्च का चूर्ण मिला लें और उसे चाय की तरह उबालकर पीने से भी जुकाम दूर हो जाता है।

- सरसों के तेल को गुनगना करके छाती, पैर के दोनों तलवों और नाक के चारों तरफ लगाने से भी जुकाम दूर हो जाता है।

- डेढ़ चम्मच की मात्रा में सौंफ पानी के साथ खाकर ऊपर से गर्म दूध पीने से भी जुकाम होने की संभावना कम हो जाती है।

How To Get More Clicks From Rankings That You Already Have

Although the meta description tag doesn't influence the rankings of your web pages much, it can have a major influence on the number of clicks that you get. By attracting more clicks, good meta descriptions can also have a positive influence on your rankings.

What are meta descriptions and why are they still important?

The meta description tag can be found in the HTML code of a web page:

<meta name="description" content="This is the meta description text. If it is relevant, search engines will display it on the search result page.">

Some people think that meta descriptions are not important anymore. However, Google Webmaster Tools shows an alert if a meta description is not unique. That's an indicator that the descriptions still matter.

• Good meta descriptions can attract more clicks and a higher click-through rate.
• A higher click-through rate can have a positive effect on the rankings of the web page.

In other words: good meta descriptions can deliver new customers to your website while contributing to your rankings at the same time.

How to optimize your meta descriptions

• Meta descriptions should be unique: each page on your website should have its own meta description.
• Meta descriptions should be relevant: boilerplate meta descriptions won't do your website good. The meta description should be relevant to the content of the page.
• Include a call to action: think of what you want a user to do when they visit your page and then include a call to action in the description. The following verbs might help you: buy, download, shop, browse, download, etc.
• Show your USP: tell your customers what makes you different and highlight this unique proposition in the meta description.

Web searchers have many options on the result page. Offer something special to attract their clicks. The meta description tag is not an immediate ranking factor. If you want to get listed on Google's first result page, optimize the content of your web pages and try to get good backlinks to your site.

Then optimize the meta descriptions of your web pages to make sure that you get as many visitors as possible through your rankings.

Three Things You Can Do To Stay Ahead Of Google's Updates

Google's recent updates have rattled many webmasters. Are your rankings safe? Do you have to worry about Google's next updates? There are three things that you can do to stay ahead of future Google updates.

1. Understand that Google wants the same as you

Google wants to offer web searchers the solution to their problems. Your products and services also solve the problems of your customers. Show Google that your website offers the best solution to a problem.

2. Focus on your visitors and Google will follow

Some webmasters try to create the perfect backlink profile for Google. That's not how you should work. A backlink is a good link if it delivers targeted visitors to your website.
There's only one question that you have to ask to find high quality backlinks: "Can I get good website visitors through this link?"
If the answer is yes, you should try to get the link. Do not worry too much about backlink profiles. If you only create links that are useful for real people, Google will like your links.

3. Diversify

Getting visitors through Google is great, but it should not be your only source. Each new channel that drives visitors to your website will make you less dependent from Google:

• Get listed on Bing and other search engines.
• Get links on related websites that deliver visitors to your site.
• Improve the conversion rate of your web pages and optimize the long-term value of each visitor.
• Develop relationships with companies and people who are related to your business.

Google wants to show high quality sites in the search results. If your website offers compelling content that offers the solution to a problem then Google will give your pages high rankings. Don't try to please Google. Try to please your website visitors.

Offer good content, get backlinks that deliver visitors and offer a valuable website. That will place your business in a secure position.

Google: It Takes Time To Rank A Great Website On Google

In an online discussion, Google's John Mueller said that having a great website is not enough to get high rankings on Google. What do you need to get high Google rankings and what do you have to do?

High rankings take time

If you have a new website, it will take some time until Google fully trusts your site. Even if your website has great content, Google must be sure that your website can be trusted. 

This is what John Mueller wrote in the discussion forum:

"From what I can tell, your site is still fairly new - with most of the content just a few months old, is that correct? In cases like that, it can take a bit of time for search engines to catch up with your content, and to learn to treat it appropriately. It's one thing to have a fantastic website, but search engines generally need a bit more to be able to confirm that, and to rank your site - your content - appropriately."

If your website is several months old, it is still new to Google and Google needs other factors that confirm that your website is great. For example, the number and the quality of the links that point to your website will help your website to get higher rankings.

Automatically created backlinks don't help your website

Many webmasters think that they can get higher rankings on Google by artificially increasing the number of website backlinks through bulk link submitters.

While these tactics did work for some time, Google's Penguin update made sure that this type of link can get your website into trouble. John Mueller strongly recommends to avoid these links:

"If you're engaging in techniques like comment spam, forum profile link-dropping, dropping links in unrelated articles, or just placing it on random websites, then those would be things I'd strongly recommend stopping and cleaning up if you can."

You won't get high rankings on Google if you use spamming tools to promote your website. If you want to get high rankings that last, optimize the content of your web pages to show that your website is relevant to your keywords.

Then make sure that high quality websites link to your site. If you do these things in that order, your website will get high rankings on Google in the shortest possible time. In addition, your rankings will last because they are spam-free.

How To Get High Local Rankings

40 local search marketers around the world participated in a survey to find the most important ranking factors for local search. If you want to get high rankings in Google's local search results the survey can help you.

Why is it important to get good local rankings?

For some keywords (for example "seo ananlysis"), Google shows local results at the top of the search result list. These websites aren't listed at the top because they have good content or good backlinks.

They are listed at the top because they fit to the geographic area of the search query. If keywords that show local results are relevant to your business, it is important to be listed in the local search results.

The five most important factors for local results

According to the survey, the following five factors are the most important factors that influence the overall ranking of a website in Google's local results:

1. The physical address in the city of search
2. Proper category association
3. The proximity of the address to centroid
4. The domain authority of the website
5. The quantity of structured citations on Internet yellow pages websites and data aggregators

It also helps to have the city and the state on the landing page.

The top five factors that have a negative influence on your local rankings

The following factors can have a negative influence on your local rankings:

1. A mis-match of phone numbers across data ecosystems. For example, tracking phone numbers can negatively affect your local rankings.
2. Multiple Google Place pages with the same phone number.
3. Multiple Google Places pages with the same or similar business title and address.
4. A mis-match of the address and/or the phone number on Google Places and the landing page.
5. Including location keywords in categories.

If your website doesn't have a crawlable version of your name, address and phone number on the landing pages, Google might not also give your website high rankings.

Getting high rankings on Google is important if you want to get more customers and more sales. 

An Introduction To SEO Infographic

A basic info-graphic on an introduction to SEO basics

You and I know what they say, A picture is worth a thousand words right?

So today I am not going to talk about SEO or write an article about it. I am sharing with you an info-graphic about what SEO is and basically how it compares to other forms of Search Engine Marketing.

SEO Infographic

Link Building And A Natural Backlink Profile: Can These Two Go Together

Much has been said about the importance of a natural backlink profile since Google released the Penguin algorithm update. Is it possible to actively build links and still have a natural backlink profile?

Real link building is more important than ever

The importance of link building hasn't decreased with Google's Penguin update. Actually, link building has become more important than before. The difference is that link spamming doesn't work anymore.
Blasting your link to thousands of sites and fully automated backlink networks have lost their power. Given the fact that these links never were useful to real Internet users, it's remarkable that Google took so long to devaluate that type of backlinks.

Link building is not about manipulating search rankings (surprise)

Higher search engine rankings are a natural by-product if you build links correctly. The main purpose of link building (and SEO in general) is to get targeted visitors to your website.
Backlinks can help you with the following:

1. backlinks can increase the search engine rankings of your site
2. backlinks can help you to get targeted visitors
3. backlinks can help your company reputation

If you focus your link building activities on 2 and 3 then 1 will come naturally.

Link building can lead to a natural backlink profile

The reason why some people think that link building leads to an unnatural backlink profile is that they confuse link building with link spamming. SEO is not spamming and the whole SEO industry has suffered a lot from people using the term 'SEO' to sell their spamming products.

The key to a natural backlink profile is a simple question: "Could the link exist without asking for it?" Many people just don't link to your site because they don't know it or because they don't have the time to research links about a topic.

Help these people who would naturally link to your site by informing them about linkworthy content on your site that is related to their site. Asking the right people for the right reason often leads to much better results than the scattershot approach that is used by many companies.

For the foreseeable future, good backlinks will remain the most important factor in Google's ranking algorithms.