Negative SEO: does it really exist

After Google's recent Penguin update, much has been written about negative SEO. Does it really exist and can it be used to hurt your website? What can you do to avoid problems?

What is negative SEO?

 

Negative SEO refers to tactics that companies use to manipulate the organic Google rankings of their competitors. Google's Penguin update penalized websites that used spammy links to get higher rankings.

 

If low quality links really hurt the Google rankings of a website, then one of your competitors could submit your site to paid link networks and your Google rankings would drop. That's what negative SEO is about.

 

Other things that your competitors could do:

• duplicate your website content on spammy sites
• use known spam link generators to link to your site
• fake business reviews so they don’t appear natural
• etc.

Does negative SEO work?

 

This is a very controversial topic among SEO experts. Some think that negative SEO is not possible, others are sure that it is possible to harm the Google rankings of a competitor.

 

Instead of penalizing websites that have backlinks from spammy sites, Google could simply ignore the spammy links. People who try to promote their sites with these links would waste their time and other website owners wouldn't be hurt.

 

Google could also introduce a robots.txt command that tells Google that certain links should be ignored. It's hard to believe that Google's engineers would make it possible to harm other websites if there was an easier solution that would prevent this.

 

What can you do to prevent problems?

 

If you want to make sure that your website doesn't get penalized by Google, do the following:

• Do not use spam methods to promote your websites. If Google ignores these methods, you're wasting your time. If Google penalizes these methods, you will damage your website rankings.
• If you find fake reviews of your website, ask the website that publishes the reviews to remove the fake reviews.
• Use white-hat SEO methods to promote your website. If you show Google that your website is a high quality website, then your web pages will get high rankings.
• Make sure that your website is not too dependent on Google. You should also get visitors through other sources (online ads, offline ads, links on other websites, etc.).

Negative SEO is highly unethical and one can only hope that Google doesn't allow other people to damage your rankings. To improve your rankings, focus on the factors that you can influence and optimize your web pages so that they get high rankings on Google.

 

How To React To Google's Over-Optimization Filter

In the News: Google announces another Panda update, paid blog networks don't work anymore, you might have to hide your location on Google Places, how Bing removes junk from the result pages and more.

Last week, Matt Cutts, head of Google's anti-spam team, announced that Google is working on a penalty for over-optimized websites. What does this announcement mean to your website and how should you react to this announcement?

Here's what Matt Cutts said in detail:

"We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over-optimization or overly SEO – versus those making great content and great site. We are trying to make Google Bot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now."

Does this mean that you shouldn't optimize your web pages anymore?

This announcement is aimed at people who are trying to push the limits too far. Of course, it is perfectly okay to add your keywords on your web page and it is also perfectly okay to exchange links with other websites.

Actually, all of these methods can have a very positive influence on the Google rankings of your website. The problem starts when these elements are overused. This usually happens when you use fully automated tools and services to promote your website.

For example, it is likely that the following SEO methods will get your website in trouble:

• automated link exchange networks that add your link to hundreds on other websites
• tools that automatically create fake forum accounts and comments with a link to your site
• tools that automatically create keyword rich web pages for you on your website
• participating in paid link schemes

Fully automated solutions always mean spam when it comes to SEO

Google wants to show high quality web pages in the search results. Web pages that have been created automatically cannot have the same quality as a web page that has been created by a human editor. Fully automated solutions lead to low quality links and content that is not helpful to the average web surfers. Businesses that "optimized" their websites with these methods are the ones who will be hit by the new ranking filter. If you see the words "fully automated" and "hundreds" or "thousands" in one sentence that you can be sure that the advertised product or service is spamming and your website will get in trouble if you promote it with these methods.

Don't panic and create a symbiotic relationship with search engines

If you haven't used the spam methods described above to promote your website, then your Google rankings won't be in trouble. Optimizing your web pages remains very important because you have to show Google and other search engines that your website is relevant to a particular keyword and that your website has a high quality.

Secure your Google rankings by using white-hat SEO tools

Optimizing your web pages is important but you have to make sure that you play by the rules. If you do it correctly, search engine optimization leads to lasting high rankings, more customers and more sales. If you're pushing the limits too far, your website will get in trouble sooner or later. If you want to get lasting results, only use white-hat SEO methods.

Has your website been penalized by Google? Here's what you can do

Since Google's latest ranking algorithm, the search engine rankings of many websites are worse than before. If your rankings dropped, your website might have been penalized by Google. This article helps you to recover from such a situation.
Step 1: check if your website has been penalized

A sudden ranking drop doesn't necessarily mean that your website has been penalized. It might be that your competitors now have better backlinks or that their websites get more mentions on social media sites.
Some of your most important backlinks might have been removed by the linking site or your website simply does not meet Google's current requirements.
For that reason, it is important to check if Google still lists your website. Search Google for "yourdomain.com" and "site:yourdomain.com". If you don't get any results, then it's likely that your website has been penalized.

Step 2: don't panic and try to find the reason for the penalty

Before you contact Google, you should try to find the reason for the penalty. There are several things that Google does not like:

• You sold links on your website: if you sell links on your website for SEO purposes and if it is obvious that you're selling links, this might get you in trouble. Use the rel="nofollow" attribute if you sell links.
• You used paid links to promote your website: if Google is sure that you purchased links to improve your Google rankings, they might double-check your site. Remove the paid links.
• Fully automated backlink systems: if you participate in a fully automated backlink scheme, it is almost sure that Google will penalize your website. Remove the automated linking scripts from your web pages.
• You use on-page spam techniques such as hidden text, keyword stuffing, sneaky redirects or cloaking.

Step 3: remove the spammy elements and optimize your web pages

Before you file a reconsideration request, you must make sure that your website doesn't contain any spammy elements. Check step 2 and remove anything that could be spammy from your web pages.
Then optimize your web pages to make sure that they offer everything that Google needs to give your website high rankings for the right keywords.
When you have done that, you can file a reconsideration request.

Google continually updates the ranking algorithm. All spam techniques on your web pages will be discovered sooner or later. If you want to get lasting rankings in Google's top 10 results, use white-hat SEO techniques that are approved by Google.

How many Hats in SEO?

As per my knowledge is concern only 3 Hats matters most in SEO:

1. White Hat SEO
2. Grey Hat SEO
3. Black Hat SEO
   

1. White Hat SEO:

White Hat SEO means completely following the ethical methods to acquire good rankings in search engines for a website. If a website really providing good information to visitors then white hat SEO works very well
and gives the best results. Now you have question that “what are white hat SEO methods?” All the methods which aren’t trying to cheat or manipulate search engines or visitors are called white hat SEO methods. I hope only few sites like Wikipedia, Google etc... follows white hat SEO methods.

2. Grey Hat SEO:

Grey Hat SEO means following combination of ethical and unethical methods to get fine rankings in Search Engines for a website. Most of the SEOs use Grey Hat SEO Methods to attain rankings. Grey Hat SEO works fine most of the time and most of the professionals recommend it. Grey Hat SEO methods aren’t unethical, it includes little stuffing of keywords in the site and back links etc. Now a day’s these methods are quite common while promoting website. Most of Corporate websites, Personal Blogs etc … follows Grey Hat SEO Methods.

3. Black Hat SEO:

Black Hat SEO stands to follow completely unethical which are used to cheat, manipulate search engines as well as users. In the past years search engines aren’t able to recognize these methods and difficult to find out and filter the websites which use Black Hat SEO techniques. Search engines are became smarter now and able to find out and blocks websites which use black hat techniques. Search Engine Quality Professional are working hardly and updating regularly the SE algorithms to give the best results to the visitors.