Showing posts with label Traffic. Show all posts
Showing posts with label Traffic. Show all posts

Monday, April 16, 2012

Top 5 Sure Shot ways To Increase Web Traffic

Every online entrepreneur, has an earnest desire to make his/her  content go viral all over the net. Unfortunately, most of their web pages end up biting the dust in the next few pages of Google SERP. Even the best designed websites constantly struggle to achieve high rankings. Many wonder, what are the causes for such a narrow defeat? Obviously it is a complex mix of poor internet marketing strategy along with weak execution. Let us now explore the top 5 ways to increase web traffic so that you can pull your site out of the oblivion and bring it to the first page of Google.
  1. Don't work on the desired keyword, work on the correct keyword : If you want to rank high, don't go by instincts, go by reports, go by research. Use Google's adwords keyword tool to find rankable keywords. The ones, which have decent monthly search volume and are less competitive. The way to achieve this objective is to first perform a keyword research in an extensive manner. Also determine your current ranking for the same. Then develop a strategy (on page and off page) to bring it up the order. Always stick to your theme and niche while making any further moves.

  2. Guest Posts : I remember reading a controversial post on youmoz where in the author said the only strategy you ever need to bring your site up or to increase traffic is to write 2 high quality, lengthy articles on each of your selected keyword . One for your own site and other for posting as guest post. The one on your site will make you strong from the on page factors point of view and the guest post will give you high quality backlinks for the same. I would agree to a greater extent with this strategy provided one does it on a consistent and aggressive manner. This is a sure shot way of increasing your web traffic.

  3. Social Networking Sites have taken the online world by storm in the last couple of years. They are one of the strong source to help you increase web traffic in a significant manner. All you need to is to interact with the users of such site in a constructive and helpful manner. Popular social networking sites like facebook, twitter, linkedin etc. gives you easy access to several thousands of people and you need to do your best to establish a rapport with them. Creating trust this way will help you in the long run to boost your sales. In other words, social networking sites act as catalyst to increase web traffic to your website.

  4. Video Marketing is another sure shot way to increase web traffic to your site. Reason being, videos consumes 50% of the time of online viewers. Videos are addictive, improves overall brand recall, are more viral in nature as compared to text, image or audio. YouTube which is owned by Google has an impressive track record of capturing 80% of the views of the online video audience. The point to be noted here is, the name and the description that you give to your video has to be eye catching. Many a times, such a small thing alone is responsible as a deciding factor for your viewer to click on your link or not. Since there is a huge avalanche of available videos, you need to get your title and description correct. Make it catchy but not misleading and watch the traffic grow impressively.

  5. Last but not the least, one of the tried and tested way of increasing traffic is to go for PPC or Pay per click. Here also you are supposed to do extensive keyword research to figure out which keywords can bring high traffic. However, it is strongly recommended that you better approach a PPC expert to get proper training before venturing out yourself or better outsource it to a ppc specialist , else you may end up wasting a lot of hard earned money.
So these are the top 5 most effective ways to drive traffic to your website. In addition to it, you need to design your page in such a manner that is able to capture the email addresses of your targeted customers easily. This is must for building up your list so that you can have repeat sales. An auto-responder will make your task much easier by enabling you to keep in touch with your customers by sending them exciting offers/mailers on a regular basis. You just need to imbibe these tips to increase web traffic and you will succeed without fail.

Tuesday, June 21, 2011

Why Keywords Are Important To Building Your Blog



Keywords are essential for any blogger wanting to get more readers, fans, subscribers, and ad revenue for their blogs. Why is this? This is because keywords are search terms that people search on search engines like Google or Bing to find your blog. If you can get ranked highly for a keyword that is searched a lot on Google or Bing, you will get organic traffic to your site. Organic traffic is great because it is traffic through the search engines and it doesn’t cost you anything. The goal to build your blog is to find many keywords relating to your blog that people search a lot, and then rank in the top ten in the search engines for those keywords.

Now that we know why keywords are important we need to figure out how to find good keywords to try to rank for. The keywords you should be targeting depend on what theme your blog or website has. The more specific your blog is the easier it will be to rank for keywords. For example it will be harder to rank for the keyword blog then something more specific like cooking mom blog or parenting blog.

Since the term blog is very general there is going to be much more competition. Another thing that will help in ranking high for keywords is if your website is a .com instead of a .blogspot.com or wordpress.com. When you own your own domain anytime you have someone link to your website your site will get a boost in the search engine rankings, instead of blogspot or wordpress getting that boost. If you are blogging for money or wish to brand yourself, invest in the .com domain.

Let’s start finding some good keywords. I’ll use the example parenting blog. To find what keywords we should target if our blog is a parenting blog we should click on the google keyword tool We type the keyword parenting blog into the box where it says word or phrase, and fill out the annoying captcha. Then we hit the search button. 100 keyword ideas will come up. If you click on the local monthly searches you can have all the keywords organized in order of which search term gets the highest monthly searches for parenting blog all the way down to the lowest.

Notice on the left side of the screen you see match types and underneath the box, broad is checked. If you remove the check from broad and check the box exact instead you will see which exact phrases get the most local searches on Google, and the competition for each.

For example the keyword parenting styles gets 8,100 local monthly searches and appears to have low competition. To be in the top ten for keywords it is easier to find keywords that still get a decent amount of searches and have low competition, then go after a keyword that has a lot of searches and very high competition. If you eventually target many smaller keywords with low competition this can add up to some big organic search engine traffic from Google and Bing!

Thursday, May 26, 2011

Increase Site Visitors

Tips to Increase Site Visitors 

Here are 26 sure-fire ways to increase web traffic and site visitors to your website.

  1. Optimize your site (SEO).
    Win on the search engines when people search for keyword phrases related to your products or services.

  2. Get your site listed in directories.
    Submit your site to all the major web directories. This will generate traffic directly from the directories themselves and will also help to improve your link popularity. That helps you win on Google!

  3. Get listed in search engines.
    Submit your site to all the major search engines.

  4. Get links to your site.
    Get people with complimentary sites to link to yours. You offer rental kayaks on the beach. Ask the local restaurant owners to link to you, and offer to link to them. Ask the local tour guides, the real estate agents, the night clubs, and everyone else. Links lead to clicks onto your website and help to improve your search engine rankings.

  5. Buy links to your site.
    Buy text links on other websites. That means more spiders stopping by, more people clicking through, and better search engine rankings.

  6. Buy banner ads.
    Buy banner ads on other websites. It helps to build brand recognition.

  7. Participate in a banner exchange program.
    It won't cost you anything, and will lead to a few extra visitors. Plus, you're spreading your brand all over the place.

  8. Participate in a WebRing.
    Connect your site with other sites in your niche.

  9. Pay for clicks to your site.
    Pay for clicks or inclusion on the search engines so that people will see your site in the sponsored links section of the search results when they search for keyword phrases related to your products or services.

  10. Set up an affiliate marketing program.
    With affiliate marketing, you can either pay per click, pay per lead generated, pay per sale, or pay per customer acquired.

  11. Use smart public relations (PR).
    Get news coverage of your business and your site. Approach online and traditional media. This will often lead to others placing links pointing to your website, which leads to more clicks and also to improved search engine rankings.

  12. Use E-mail marketing.
    Ugly, but effective for the cost. Blast out your special offers, but be nice about it.

  13. Use off-line marketing.
    Promote your site. Put your URL on all your license plates. Paint it on your car. Buy newspaper and yellow pages ads with your URL. Put up flyers and stickers. Sponsor a little league team. Do anything and everything to spread the word about your website around your city.

  14. Run regular promotions.
    Stage regular giveaways and spread the word about it.

  15. Get published.
    Write articles for publication on other websites. The author profile will link to your site. The article will show that you're an expert.

  16. Publish yourself.
    Write articles for your own site regularly. This will help you to win on the search engines and gives your visitors a reason to come back over and over.

  17. Ask for reviews.
    Ask for reviews of your self-published articles on other webmasters' websites. Ask for reviews of your website, your products, your software, your services. These will usually include links to your articles.

  18. Write briefs.
    Write daily or weekly news briefs focusing in on your industry or specialty area. This keeps your site "fresh" in the eyes of the major search engines and helps you to spread a wide net when fishing for top search engine positions.

  19. Create a newsletter.
    Ask your visitors to sign up for your newsletter, and encourage them to send it along to people they know. Send a newsletter regularly with teasers or lead-ins to your in-depth new articles or with special offers and the latest products.

  20. Post in chat rooms.
    Become active in bulletin boards and chat rooms focusing on your industry. Leave inciteful comments, and people will click on your profile, then visit your site.

  21. Give away free stuff.
    Offer something people want at your site. Give them a reason to come back and get more. Offer free downloads and update them regularly. Offer coupons or discounts. Content content content.

  22. Give awards for excellent sites in your niche.
    This builds more links back to your site and establishes you as a credible reviewer, an expert in your space.

  23. Run a contest and promote it.
    Photo contests, essay contests, goofy contests, random drawings, anything. Example: Messiest Garage in America contest on OfftheFloor.com.

  24. Join your local business organizations.
    Chambers of Commerce and other organizations will often add your site to their member directory. That's an added advantage over the obvious business-building and networking opportunities.

  25. Create an RSS feed.
    Give people another way to interact with your content.

  26. Be accessible.
    Build your site so that it is accessible to all browsers and to PocketPC and Palm Pilot users. Don't forget, people with disabilities buy things too. Make your site Section 508 complaint. Your competition probably hasn't.

 

 
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