Search engine optimization is very similar to wealth
building. If you do the wrong things and listen to the wrong people, you might
lose everything and you might be left with nothing. This is a lesson that many
people learned after Google's Penguin update.
1. It's important to
know that time is a factor
If you are young and invest your first dollars then you
won't become a millionaire overnight. It takes some time to build your wealth
and if you invest regularly, you will earn more than people who invest only
once. If you invest too little, you won't get the same results as people who
are serious about building wealth.
Search engine optimization works exactly like that. If
your website is young, then it will have only a few rankings. You have to
optimize the pages and the backlinks of your website and you have to do it
regularly. The more time you invest in optimizing your site, the sooner you
will get results.
2. Do first things first
When you start investing, you cannot participate in the
big deals that require a lot of money. It's the same with SEO. If your website
doesn't have many rankings yet, then it doesn't make sense to target very
competitive keywords such as "mp3" or even "credit cards".
The big players in your niche have the high rankings
for these keywords and they have several advantages (more backlinks, more
visitors, more trusted by Google, etc.).
Start with much targeted keyword phrases that consist
of 3-4 words. It is much easier to get high rankings for these keyphrases and
you will also get higher conversion rates with very targeted keyphrases.
The more rankings your website has, the easier it will
be to get high rankings for more competitive keywords. Then you can start to
compete with the big guys for the more general keywords.
3. You have to be careful (the wrong
things are very risky!)
There are many people who promise to make you rich
overnight. Others promise incredible profits. The more aggressively you invest,
the more likely it is that you will lose everything.
It's the same with SEO. If you use aggressive (and
often shady) SEO methods then you put your website at risk. Aggressive tactics
often deliver great results for a short period. Unfortunately, all of them also
lead to massive problems with Google in the long run.
After
Google's recent Penguin update, many websites have been banned from Google
because they used spammy SEO tactics that promised quick results.
If you see offers like "thousands of backlinks
with no work" or "fully automated SEO solution" then you should be
very careful. In both finance and SEO, there are many snake-oil salesmen. Don't
fall for them.
Getting your website on Google's first result page
isn't rocket science. It requires some work but it is possible if you do the
right things in the right order. Use search engine optimization methods that
are approved by search engines to make sure that your website gets lasting
results.
