The fab four: how to create a natural backlink profile

Unnatural backlink profiles can have a negative impact on the positions of your web pages in Google's search results. If you want to get high rankings that last, your website must have a backlink profile that confirms that your website can be trusted.

There are four things that you can do to make sure that your website gets a natural backlink profile:

Step 1: create a linkworthy website

Other people won't link to your website if it is just a collection of affiliate links. Try to create a website that has interesting content.
For example, people like to link to tutorials, top 10 lists and controversial statements. The more interesting your web pages are, the more likely it is that other websites will link to your site.

Step 2: solve other people's problems

If your website offers the solution to a specific problem, contact related websites and point them to the solution on your site.
Contact the webmasters of the sites that are related to the topic of your website and bloggers who have written about that topic. Inform these people about your article. Chances are that these websites will link to your site.

Step 3: get links to different pages of your website and vary your link texts

Some websites get the most links to the home page. Other websites get many links to specific pages. The definition of a "natural" backlink structure depends on the topic of the website.
In general, it is advisable that the backlinks to your website point to the page that has the best content for the linked text. The linked texts that are used to link to your website should vary. If all web pages use exactly the same text to link to your site, this will look unnatural.

Step 4: avoid automated backlink systems

Some websites offer "secret backlink systems" or fully automated solutions that deliver links from web pages with a high PageRank for little money.
Avoid these systems if you don't want to risk the Google rankings of your website. Just use common sense: if you can find that automated linking system, Google can find it too. Do not try to trick Google if you want to get lasting results.

A natural backlink profile is important if you want to get high rankings on Google and other search engines. To get lasting results, create interesting and linkworthy web pages and optimize the content of these pages for search engines.
When you are sure that your web pages are user-friendly and interesting, get the right kind of links to your website and your rankings will increase.