If you do it right, search engine optimization is not difficult. Do the right things in the right order and your website will get the rankings it deserves. Unfortunately, many webmasters try to run before they can walk.
First things first
Social media can have a positive influence on your rankings. Backlinks are also very important. Both factors, however, won't help your website if your search engine optimization campaign lacks a solid foundation.
The following pyramid shows search engine optimization factors sorted by importance:
1. On-page optimization
Optimizing the content of your web pages is the most important step of each search engine optimization campaign. To show search engines that your website is relevant to a particular topic, optimize as many different pages of your website as possible for as many different keywords as possible.
Search engines must be able to parse your web pages without problems and your keywords should appear in the right places.
Use keywords that are related to your business in your website navigation and link your web pages with meaningful words to make sure that search engines can category your web pages properly.
2. Usability and conversion optimization
High rankings on search engines won't help your website if your website visitors don't convert. Make sure that your web pages are easy to use. Your website visitors should be able to find what they're looking for.
Create user friendly web pages that have a professional and trustworthy design. Add a call to action on all important web pages.
The higher the percentage of website visitors who purchase something on your website, the fewer visitors you need for a successful website.
3. Backlinks
You can start to get backlinks to your website when you're sure that your website has optimized pages and a good conversion rate.
If Google finds several different websites with content that is relevant to a keyword, the web page with the best backlinks will be listed on Google's result page.
Try to get backlinks from related websites. It also helps to include keywords that are related to your business in the links to your site. Quality is much more important than quantity. A few good links from related websites are better than lots of low quality links.
4. Social ranking elements
Social ranking elements such as the number of Facebook Likes, Google +1 clicks or Twitter mentions are the icing on the cake. These elements won't get your website on Google's first result page but they can make the difference between position 1 and 3.
Before you invest your time in social ranking elements, be sure that all other elements are in place.
1 comments:
"If Google finds several different websites with content that is relevant to a keyword, the web page with the best backlinks will be listed on Google's result page."
That is not true.
Links are not used to influence SERPs anymore.
"Social ranking elements such as the number of Facebook Likes, Google +1 clicks or Twitter mentions are the icing on the cake. These elements won't get your website on Google's first result page but they can make the difference between position 1 and 3."
I found that a couple of retweets pushed my page from #24 to #1 for a period of 9 days.
It then returned to it's original position.
The same with a +1 vote.
After 3 +1 votes the page went to #12, where it stayed.
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