Wednesday, December 12, 2012

How To Strengthen Your Base For High Rankings

If you do it right, search engine optimization is not difficult. Do the right things in the right order and your website will get the rankings it deserves. Unfortunately, many webmasters try to run before they can walk.

First things first

Social media can have a positive influence on your rankings. Backlinks are also very important. Both factors, however, won't help your website if your search engine optimization campaign lacks a solid foundation.

The following pyramid shows search engine optimization factors sorted by importance:

1. On-page optimization

Optimizing the content of your web pages is the most important step of each search engine optimization campaign. To show search engines that your website is relevant to a particular topic, optimize as many different pages of your website as possible for as many different keywords as possible.

Search engines must be able to parse your web pages without problems and your keywords should appear in the right places.

Use keywords that are related to your business in your website navigation and link your web pages with meaningful words to make sure that search engines can category your web pages properly.

2. Usability and conversion optimization

High rankings on search engines won't help your website if your website visitors don't convert. Make sure that your web pages are easy to use. Your website visitors should be able to find what they're looking for.

Create user friendly web pages that have a professional and trustworthy design. Add a call to action on all important web pages.

The higher the percentage of website visitors who purchase something on your website, the fewer visitors you need for a successful website.

3. Backlinks

You can start to get backlinks to your website when you're sure that your website has optimized pages and a good conversion rate.

If Google finds several different websites with content that is relevant to a keyword, the web page with the best backlinks will be listed on Google's result page.

Try to get backlinks from related websites. It also helps to include keywords that are related to your business in the links to your site. Quality is much more important than quantity. A few good links from related websites are better than lots of low quality links.

4. Social ranking elements

Social ranking elements such as the number of Facebook Likes, Google +1 clicks or Twitter mentions are the icing on the cake. These elements won't get your website on Google's first result page but they can make the difference between position 1 and 3.

Before you invest your time in social ranking elements, be sure that all other elements are in place.

Tuesday, October 16, 2012

Google Algorithm Change History

Each year, Google changes its search algorithm up to 500 – 600 times. While most of these changes are minor, every few months Google rolls out a “major” algorithmic update that affect search results in significant ways.
For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic. Below, we've listed the major algorithmic changes that made the biggest impacts on search. Understanding these updates can help with search engine optimization.
Click below for more details

Monday, October 15, 2012

Could Guest Posting Be Dead?

Guest posting has long been a killer way to get links, but is it dead?  It’s no secret that the number one way online to get to page one of Google is to get links and lots of them.  Many SEO’s have been frantically submitting guest posts to 100′s of sites in hopes to boost their clients SEO with good links.  But are those links valuable?  We’re going to take a deep dive into guest posting with some expert advice from Matt Cutts of Google today. 

Matt Cutts put together a video today where he addressed guest posting as a way of getting links.  AJ Kohn asked Matt, “What is Google’s view on guest blogging for links?”  Matt Cutts put together the following video to answer that question:

So, to answer the question … No, guest posting is not dead for most people. Matt outlines some very simple principles of guest posting that I think everyone out there should pay attention to.
  1. Spinning articles for guest posting will not help. It’s just like and article farm—no rankings—and sometimes negative rankings for this.
  2. Writing crappy articles will not help.
  3. Writing short articles of 200, 300, and 400 words will not help as much. The longer the better.
  4. Having no Google Authorship will not help as much, you need to be known a little better.
  5. Quality—it all comes down to quality. Make sure you’re putting time and effort into your posts.

Don’t take anything to extremes is one of my favorite quotes from the video above.

Don’t take anything to extremes is one of my favorite quotes from the video above.  There are a lot of people that outsource their article writing to low quality writers and take credit.  They simply outsource and post up the articles.  This is a no no.  Make sure that you’re putting together or getting real quality in your articles.

He recommends that you write the articles yourself.  If you can’t write them yourself make sure that you pay good money to have them written.  Some of the top places I’ve used to get real quality articles is Blogging.orgTextbroker, and Writer Access though I prefer to write all my articles personally!
Over the past 2 years I have had a very aggressive guest posting strategy for a couple of my projects that has worked very well. I have worked with some of the top sites in many industries to guest post on their sites. These are all top quality posts that bring real value to each and every person reading them.

Not all the blog posts are 100 percent unique and something new, but every post has something unique to me and my experience. All of my posts tend to be 600+ words, bringing real value to the reader. That’s what Google is looking for—quality and real value to the reader.

From this video you can tell that Google does love guest posting, they just want the crappy stuff gone. Stop trying to cut corners and put up spun posts. They aren’t going to help your site and I would imagine that Google is going to start really penalizing sites that do spin articles. Put up good quality guest post on other sites and Google will reward you for them.

Want to know if your article is good enough for Google?

Here’s a great way to know if it will pass the Google test. If you can send that article to your best friend in the industry and he learns something from it, I’m pretty sure Google and Matt Cutts will both agree that it’s a good article. Pretty simple test, but will all your guest posting articles pass this test?

This is just another example that Google is upping the SEO game. We, as SEOs, need to be constantly working hard to put out only the best for our clients. Gone are the days where we can put out really crappy information for links. Gone are the days where we can buy 2,000 article submissions for $100. The days are here where we need to step up our game and do as Wil Reynolds said at Mozcon this year: “Real Company Shit” Time to step up our game boys and girls!

Thursday, October 11, 2012

Google Panda Update 20 Released

With the 2.4% impacts on English search engine queries and more. Google has come up with his new Panda Update which has named as Google Panda Update 20. Google has confirmed that this update is not just a data update but an algorithm update which has already affected about 2.4% of English queries to a degree that a regular user might notice.  It seems that there is more about this update which can roll out in 3-4 days as per the comments Google’s Matt Cutts.

He has confirmed that Google Panda update which has been released on 9/27 has lot more to come as it is more than a data update. Not only English search queries have affected but French, Spanish and other also has seen the impact of 0.5% in search queries. It will continue for 3, 4 days more but the sad part is that there are other sites also which has been affected by Panda update but it is elusive which Update has affected it.

Google panda Update Till Date

We’ve had a string of updates since then, as follows, along with the percentage of queries Google said would be impacted:
  1. Panda Update 1.0, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
  2. Panda Update 2.0, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
  3. Panda Update 2.1, May 10, 2011 (no change given; confirmed, not announced)
  4. Panda Update 2.2, June 16, 2011 (no change given; confirmed, not announced)
  5. Panda Update 2.3, July 23, 2011 (no change given; confirmed, not announced)
  6. Panda Update 2.4, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
  7. Panda Update 2.5, Sept. 28, 2011 (no change given; confirmed, not announced)
  8. Panda Update 3.0, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
  9. Panda Update 3.1, Nov. 18, 2011: (less than 1% of queries; announced)
  10. Panda Update 3.2, Jan. 18, 2012 (no change given; confirmed, not announced)
  11. Panda Update 3.3, Feb. 27, 2012 (no change given; announced)
  12. Panda Update 3.4, March 23, 2012 (about 1.6% of queries impacted; announced)
  13. Panda Update 3.5, April 19, 2012 (no change given; belatedly revealed)
  14. Panda Update 3.6, April 27, 2012: (no change given; confirmed; first update within days of another)
  15. Panda Update 3.7, June 9, 2012: (1% of queries; belatedly announced)
  16. Panda Update 3.8, June 25, 2012: (about 1% of queries; announced)
  17. Panda Update 3.9, July 24, 2012:(about 1% of queries; announced)
  18. Panda Update 3.91, Aug. 20, 2012: (about 1% of queries; belatedly announced)
  19. Panda Update 3.92, Sept. 18, 2012: (less than 0.7% of queries; announced)
  20. Google Panda Update 20 Released, 2.4% Of English Queries Impacted

Wednesday, September 19, 2012

5 Steps To A Successful SEO Campaign

Is your SEO campaign delivering the results that you expect? Or are your campaigns underperforming? There are several things that you can do to make sure that search engine optimization works for your website.

There can be several reasons why your SEO campaign isn't a success yet:

Step 1: set the right goals

If your website doesn't have many high rankings yet then you cannot expect that Google will display your site on the first result page for keywords such as "mp3" or other very competitive one-word keywords. 

You have to start with more targeted keyphrases first. Optimize your pages for many different keywords with lower competition. The more high rankings your website has for keywords with lower competition, the more likely it is that your website will also get high rankings for more competitive keywords that belong to the same topic. 

It's like running a marathon. You have to run smaller distances first before you can run the full 26 miles and 385 yards.

Step 2: be serious about your success

Search engine optimization isn't set-and-forget. It takes some time to make things happen. Search engine optimization is an investment into your company and it should be treated like that. 

If all you do to 'promote' your website is to submit it to search engines then you won't be successful. You have to invest time and effort into the optimization of your site. Tools can help you to save a lot of this time and effort but you still have to work with your site.

Step 3: focus on the right elements and get the basics right

Some webmasters are obsessed with the length of the title tag. Others submit their website every few days to search engines. Other webmasters insist that a particular part of their website links must use the rel=nofollow attribute. 

You don't have to chase the latest search engine optimization trend. These trend topics usually make the difference between position 8 and position 9. If your website isn't listed on the first result page at all, you have to get the basics right. 

The most important factors that will get your website on Google's first result page are optimized web pages with good content and good backlinks.

Step 4: choose the right keywords

Keywords are very important. If you choose the wrong keywords, you will waste a lot of time and money. 

The best keywords for your website are not the keywords with the biggest search volume. The best keywords also aren't the keywords that will boost your ego and it's also not the "obvious" keywords that will work best for SEO. 

The best keywords for SEO are the keywords that deliver targeted visitors who will buy. It does not matter if a keyword has thousands of searches. If none of the visitors who find your site through that keyword will buy, then this keyword won't do you any good.

Step 5: get the right kind of backlinks

It's not necessary to have thousands of backlinks if you want to get high rankings on Google. Your website just needs the right backlinks. Automatic links from link building schemes don't work. Actually, that kind of links can even get you in trouble with Google. 

You must get the right kind of backlinks to succeed. Use professional link management tools  to get the best possible links to your site.

Search engine optimization can contribute greatly to the success of your website. It's important that you do the right things in the right order and that you focus on the right elements.

Wednesday, August 8, 2012

Seo Wealth Building: You Have To Do The Right Things

Search engine optimization is very similar to wealth building. If you do the wrong things and listen to the wrong people, you might lose everything and you might be left with nothing. This is a lesson that many people learned after Google's Penguin update.

1. It's important to know that time is a factor

If you are young and invest your first dollars then you won't become a millionaire overnight. It takes some time to build your wealth and if you invest regularly, you will earn more than people who invest only once. If you invest too little, you won't get the same results as people who are serious about building wealth.

Search engine optimization works exactly like that. If your website is young, then it will have only a few rankings. You have to optimize the pages and the backlinks of your website and you have to do it regularly. The more time you invest in optimizing your site, the sooner you will get results.

2. Do first things first

When you start investing, you cannot participate in the big deals that require a lot of money. It's the same with SEO. If your website doesn't have many rankings yet, then it doesn't make sense to target very competitive keywords such as "mp3" or even "credit cards".

The big players in your niche have the high rankings for these keywords and they have several advantages (more backlinks, more visitors, more trusted by Google, etc.).

Start with much targeted keyword phrases that consist of 3-4 words. It is much easier to get high rankings for these keyphrases and you will also get higher conversion rates with very targeted keyphrases.

The more rankings your website has, the easier it will be to get high rankings for more competitive keywords. Then you can start to compete with the big guys for the more general keywords.

3. You have to be careful (the wrong things are very risky!)

There are many people who promise to make you rich overnight. Others promise incredible profits. The more aggressively you invest, the more likely it is that you will lose everything.
It's the same with SEO. If you use aggressive (and often shady) SEO methods then you put your website at risk. Aggressive tactics often deliver great results for a short period. Unfortunately, all of them also lead to massive problems with Google in the long run.

After Google's recent Penguin update, many websites have been banned from Google because they used spammy SEO tactics that promised quick results.

If you see offers like "thousands of backlinks with no work" or "fully automated SEO solution" then you should be very careful. In both finance and SEO, there are many snake-oil salesmen. Don't fall for them.

Getting your website on Google's first result page isn't rocket science. It requires some work but it is possible if you do the right things in the right order. Use search engine optimization methods that are approved by search engines to make sure that your website gets lasting results.

Tuesday, July 31, 2012

सर्दी-जुकाम से हैं परेशान तो आजमाइए ये नुस्खे रामबाण!

बदलते मौसम में सर्दी-जुकाम जैसी परेशानियां होना एक आम समस्या है।

इस मौसम में ये समस्या होना इस बात को दर्शाता है कि आपके शरीर का इम्यून सिस्टम सही ढंग से काम नहीं कर रहा है, ऐसे में सर्दी-जुकाम को रोकना मुश्किल हो जाता है।

प्रायः हर किसी को मौसम में आए बदलाव के कारण कभी न कभी ये समस्या जरूर होती है। अगर आप भी बदलते मौसम में सर्दी-जुकाम के शिकार हो गए हैं तो ये घरेलू नुस्खे आजमाएं।

- गर्म चने को सूंघने से सर्दी-जुकाम दूर हो जाता है। 

- शहद में अदरक का रस मिलाकर सेवन करने से खांसी ठीक हो जाती है।

- खांसी, जुकाम, सर्दी और नॉर्मल फीवर में तुलसी व अदरक की चाय पीने से लाभ होता है।

- जुकाम होने पर गर्म दूध में छुहारा उबालकर इसमें थोड़ी सी इलायची एवं केसर मिलाकर सेवन करने से जुकाम के रोगाणु खत्म हो जाते हैं।

- गर्म देसी घी में काली मिर्च का चूर्ण मिलाकर रोटी के साथ सेवन करने से जुकाम ठीक हो जाता है।

- गुड़ और कालीमिर्च का चूर्ण मिला लें और उसे चाय की तरह उबालकर पीने से भी जुकाम दूर हो जाता है।

- सरसों के तेल को गुनगना करके छाती, पैर के दोनों तलवों और नाक के चारों तरफ लगाने से भी जुकाम दूर हो जाता है।

- डेढ़ चम्मच की मात्रा में सौंफ पानी के साथ खाकर ऊपर से गर्म दूध पीने से भी जुकाम होने की संभावना कम हो जाती है।
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