Wednesday, September 19, 2012

5 Steps To A Successful SEO Campaign

Is your SEO campaign delivering the results that you expect? Or are your campaigns underperforming? There are several things that you can do to make sure that search engine optimization works for your website.

There can be several reasons why your SEO campaign isn't a success yet:

Step 1: set the right goals

If your website doesn't have many high rankings yet then you cannot expect that Google will display your site on the first result page for keywords such as "mp3" or other very competitive one-word keywords. 

You have to start with more targeted keyphrases first. Optimize your pages for many different keywords with lower competition. The more high rankings your website has for keywords with lower competition, the more likely it is that your website will also get high rankings for more competitive keywords that belong to the same topic. 

It's like running a marathon. You have to run smaller distances first before you can run the full 26 miles and 385 yards.

Step 2: be serious about your success

Search engine optimization isn't set-and-forget. It takes some time to make things happen. Search engine optimization is an investment into your company and it should be treated like that. 

If all you do to 'promote' your website is to submit it to search engines then you won't be successful. You have to invest time and effort into the optimization of your site. Tools can help you to save a lot of this time and effort but you still have to work with your site.

Step 3: focus on the right elements and get the basics right

Some webmasters are obsessed with the length of the title tag. Others submit their website every few days to search engines. Other webmasters insist that a particular part of their website links must use the rel=nofollow attribute. 

You don't have to chase the latest search engine optimization trend. These trend topics usually make the difference between position 8 and position 9. If your website isn't listed on the first result page at all, you have to get the basics right. 

The most important factors that will get your website on Google's first result page are optimized web pages with good content and good backlinks.

Step 4: choose the right keywords

Keywords are very important. If you choose the wrong keywords, you will waste a lot of time and money. 

The best keywords for your website are not the keywords with the biggest search volume. The best keywords also aren't the keywords that will boost your ego and it's also not the "obvious" keywords that will work best for SEO. 

The best keywords for SEO are the keywords that deliver targeted visitors who will buy. It does not matter if a keyword has thousands of searches. If none of the visitors who find your site through that keyword will buy, then this keyword won't do you any good.

Step 5: get the right kind of backlinks

It's not necessary to have thousands of backlinks if you want to get high rankings on Google. Your website just needs the right backlinks. Automatic links from link building schemes don't work. Actually, that kind of links can even get you in trouble with Google. 

You must get the right kind of backlinks to succeed. Use professional link management tools  to get the best possible links to your site.

Search engine optimization can contribute greatly to the success of your website. It's important that you do the right things in the right order and that you focus on the right elements.


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